We’re heading back to Las Vegas this April for the Licensing Expo, and it says a lot about where the industry is going. This won’t be our first time exhibiting AI-led experiences on an international stage—and that matters. A lot of companies talk about “AI activations,” but very few have actually pressure-tested them in high-footfall, high-expectation environments like Vegas.
Our focus this year is simple: deliver AI experiences that don’t feel like tech demos. We’re bringing proven, event-ready activations that stop people, pull them in, and give brands something tangible—whether that’s personalised content, shareable moments, or data capture that actually means something.
The reality is, exhibitions like Licensing Expo are saturated with noise. Big screens, flashy builds, and generic giveaways don’t cut through anymore. What works is interaction—something people can take part in, not just look at. That’s exactly where our AI activations sit.
Vegas is also a benchmark for us. If something works there, it works anywhere. It forces you to refine, simplify, and make sure every part of the experience delivers under pressure.
We’re not going out there to “try” ideas—we’re taking what already works and putting it in front of a global audience again.
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